Search Engine Optimization is the practice of ranking a website on the search engines to increase its visibility when users search for relevant keywords and queries.

As you can increase the ranking of a site across a range of keywords, you will begin to see an increase in the organic traffic that it receives. Organic traffic is that which comes from Google’s natural listings, rather than paid ads.

Yes, your business should be investing in SEO. Search engine optimization offers a way to increase traffic without paying for each and every click.
When you run PPC ads, you’ll be charged for every single click that comes to your website through that channel. However, if your website ranks organically on the search engines, this traffic is free. Of course, it takes investment into skills and resources to rank a website on the SERPs.

If you’re able to rank your website at the top of the search engines, you’ll benefit from a stream of traffic that won’t have click costs associated with it, and that won’t stop when ads are turned off. 

If you don’t want to invest in ongoing SEO then One-Time SEO is best for your business.

Social media does not directly contribute to SEO ranking, but the links you share across social platforms increase brand exposure.
Your shares across social media sites have no place in SEO rankings. Still, when more people share your content throughout social media, it generates social signals that indicate your posts are useful to your target market.

While social media doesn’t directly increase your search engine rankings, it indirectly affects and helps build your brand. Generating reviews is another tried and true method of building your brand, leaving customers feeling like you’re a business they can trust while improving your search engine rankings.

One-Time SEO

The more focused your content is, the better chance you have of ranking. Nowadays, a common human behavior is to ask Google anything and everything. So, if you get to know your audience, and understand their problems, you have a starting point to figure out what they’re searching for.

Ongoing SEO

Ongoing SEO allows the website to adapt to SEO best practice updates, algorithm changes, and audience preferences over time. Ongoing SEO is a more comprehensive approach to achieving the long-term goals of a website. Some of the techniques used include regularly reviewing the website’s Google Analytics account, backlink generation, content optimization, and guest blog posting, with monthly reporting on the activities performed and the results obtained.